Cuyana - Fewer, better things

I recently received this company's catalog in the mail and it was love at first sight.  In fact, Cuyana means "to love" in Quechua. And that's what they want you to do - love the items in your closet. They are fashion purists who want to you pare down you closet and only keep what you love. Buy fewer, better things. Their flagship store is in San Francisco and offers basic shirts, dresses, sweaters and leather goods. As a bonus if you send them your cast-offs, the clothes you are not in love with (on their dime), they will give them away to people who really could use them and you get a $10 credit towards your next purchase.